Consumer Decision Making - Xinri Electric Bicycles

Xinri is an electric bicycle (E-Bike) manufacturer that is changing transportation in China. Electric bikes are pedal operated but offer an electric boost for speed. E-Bikes are in greater demand in the past few decades becasue E-Bikes can easily get around traffic and they are faster than regular bicycles. They also don't consume gas or pollute the environment. Zhang Chongshun, an auto parts factory executive created Xinri when he saw the opportunity to fill a need for commuters who were stuck in traffic in crowded Chinese cities like Shanghai and Hong Kong. Lots of people in China ae turning to Xinri's E-bikes because they are more affordable and safer compared to motorcycles, more environmentally friendly than gas-powered cars, faster and less tiring than regular bicycles, and more comfortable than the crowded mass transportation in China. Xinri saw needs in China and is prospering because they are helping fulfill those needs. Last year they produced 1.6 Million E-Bikes.