Product Concepts - Firmenich & 50 Cent

In 2010, Firmenich is a worldwide chemical manufacturer that happens to sell cologne. The company developed a reputation for excellence since its director of research and development, Lavoslav Ruzicka, won the Nobel Prize in chemistry in 1939. They are using 50 Cent's name to distribute a new cologne called Power by 50 Cent. They are using this brand to market it not only to men in America but hope to distribute it worldwide. The cologne itself has a dark wood core, resembling the wood panels used in Bentley cars along with other scents like coriander, nutmeg and lemon leaves. What a coincidence, the price for the smallest bottle happens to be $50.50!