Segmenting and Targeting Markets - General Mills

Turn your T.V. on Saturday Mornings and General Mills dominates the commercials. Same with Cartoon Network, Nickelodeon and other channels that kids usually watch. General Mills knows exactly who they want to sell their products to and they won't stop at the big picture. For example, General Mills is using Search Engine Optimization (SEO) mainly used by small companies that want to target Niches to find out how they can sell their products to people who suffer from Celiac Disease (A disease that prevents people from eating certain foods). Only 2% of the population suffers from the disease but General Mills will stop at nothing to sell their products to whoever they can. Another reason why the Internet is very useful to businesses who want to know who will buy their products.