Business Marketing - AOL

AOL (America on-line) has been famous on the Internet since the Internet itself became famous. AOL is best known for AIM (America Instant-Messaging), AOL Video Chat (Similar to Skype), and it's original E-mail service. AOL sells advertising space on its sites and programs to companies like Ford, Proctor & Gamble, Purina, and recently IKEA. IKEA chose AOL because IKEA wants to target 18-24 year olds that are in or going to college. AOL is used by many young people that have e-mail accounts and use AIM on their cell phones and laptops. AOL shows video and square advertisements when their services are used and IKEA is using this to market to their target age groups. AOL is one business that sells to other businesses so that they can sell to consumers.