Persuaders: The science of selling - Chevrolet

If anyone has seen Transformers 2 this past summer, they know that if the movie was a big advertisement, it would be selling the 2010 Chevy Camaro-the one above in this picture. The movie's partnership with GM was a great success because it's nearly impossible to get this car now due to the thousands of sales made. This car has problems from quality issues to transmission defects but it just isn't stopping car lovers from buying the Camaro. I mean look at it and tell me you don't want this car in your garage... GM was clever to use their car in this movie - a movie targeted at men who most likely love cars as much as robots. This car won't transform into a robot but it did transform the way people looked at Camaros- Cars that haven't even been sold in years.