Devloping a Global Vision - McDonald's

In 2003, McDonald's came up with the idea to change it's slogan from "smile" to "I'm Lovin' it". For those of you who have ever seen a McDonald's bag, you've seen that slogan in many different languages. The reason they changed that slogan was to market to everyone from around the globe. Smile could be translated into different things because it is just one word. But when people read "I'm lovin' it", it's just a way for McDonald's to get inside these people's minds to have them thinking what they're reading. The same way that McDonald's franchises change the appearance of the small restaurants to culturally attract people in the area where the restaurant is located - from looking fancy with waiters to McDonald's in snowboarding areas - McDonald's is trying to keep their customers coming. That's one reason why they spent $823 Billion in 2008 on Global advertisement. If you thought Starbuck's was a great global company, wait till you hear about McCafes...

Developing a Global Vision - Volkswagen (VW)

Martin Winterkorn, Chief Executive of Volkswagen Group, said "We've done a lot better than the competition in this crisis". He's talking about VW, a company that barely survived during WWII because the UK claimed "...it is quite unattractive to the average buyer..." Volkswagen is a global power that has lots of potential. Mr. Winterkorn also said "We are going to continue to step on the gas to become a leader in the automotive industry by 2018" Despite the economic mess that the World shares in today, Volkswagen has seen its global market share increase from the single-digits to 11.7% so far this year, with its sales slipping just 2.1% : while the industry as a whole has suffered a 14% drop in sales. Toyota, VW's rival sold almost 9 Million vehicles, while VW sold 6.3 Million but that's pretty good in dark times like these. There are rumors that VW plans to buy Suzuki - something that could contribute to Volkswagen's global vision of become the Auto Industry's leader.

Social Responsibility, Ethics, and the Marketing Environment - Toyota

Toyota, the global leading brand of cars acknowledges their responsibility to create a business that contributes to society. They are the most fuel-efficient full line manufacturer. Cars produce high amounts of CO2 into the atmosphere, the most common greenhouse gas that contributes to global warming. Toyota deals with this problem by creating many different hybrid car models that reduce the amount of CO2 into the air. In early 2008, Global sales of the Toyota Prius reached 1 million, which is estimated to reduce about 4.5 Million tons of Carbon Dioxide.Also in 2008, they released six models that are rated to better than 30 miles a gallon on highways- they are the Corolla, Matrix, Solara, Yaris, 4-cylinder Camry, and Scion xD. They prove that is possible to help save the environment and be the biggest automotive sales giant at the same time.

Social Responsibility, Ethics, and the Marketing Environment - Coca-Cola

In 2000, Coca-Cola was sued for discrimination against its employees. In this lawsuit, African-Americans were fired more than caucasians and caucasians were offered more higher positions in the company. After the lawsuits, Coca-Cola put a better management practices into effect, creating one of the world's top 10 diverse companies for employment. One example is their 26th rank in Fortune Magazine's Top 50 Companies for Minorities in 2004. I believe it is important to have the best people working for your company, but I think that there are many talented, hard-working people in all races. The focus shouldn't be on diversity, but on having an open-mind...

Strategic Planning for Competitive Advantage - Dell

The most basic way for executing your strategic plan is to outline your goals and the obstacles you'll have to overcome to obtain these goals. One good example of this is Dell. They cut out the middle-man by creating customized P.C.s for their customers online. They ship it directly to their customer, giving the customer exactly what they want without having to deal with salespeople, crowded technology outlets and leaving their home. Another thing that is crucial in their planning is this equation: Promise + Experience = Relationship. They get repeat customers because they did it right the first time. I wish more companies worked like this...

Strategic planning for Competitive Advantage - Coca-Cola

Coca-Cola is one of the best companies, if not the best, worldwide. This company caters to it's customers in every aspect. They have changed the look of their bottles many times to attract customers. They have a variety of different types of drinks. For those who do not want to sacrifice taste for health, they've developed Coke Zero, which i gotta say isn't bad at all. This company knows that personal branding in not a self-promotional campaign, but about getting the customers to recognize that a specific company is fulfilling your needs.

An Overview of Marketing - Sony & Microsoft Today

In 1 week, the new PS3 Slim beatdown the XBOX 360, Wii, and Nintendo DS Lite... wait for it... 3-to-1. Boom! Sony is enjoying the Massive sales jump- 1000%. Despite Microsoft's plan to reduce the price on XBOX elite's 120GB system and eliminate the 60GB altogether, Sony just crushed whatever momentum Microsoft was hoping for... ouch

An Overview of Marketing - Microsoft's Past

Microsoft is a Giant company. Everyone who knows anything about technology knows this. Bill Gates is probably the richest man in the country, if not in the world. All because he decided to create MS-DOS based PCs. In the 1980's Microsoft launched it's Windows program that opened up a lot of... windows. Since it's start the company has been accused of everything from monopolistic business practices to anti-trust, however Microsoft remains in the Fortune 500...