Sales Promotion & Personal Selling - Ben & Jerry's

Free Cone Day can be seen as an effort toward Social Responsibility but I see it as nothing else other than a sales technique. Ben & Jerry's is the most successful ice cream company. My opinion is that they are using this free cone day to get more potential customers to try their products and eventually come back due to their good experience. Free cone day is usually scheduled to coincide with earth day and with other days to give to charities, but if giving away free ice cream isn't enough to get more people in their store - the pressure of customers' friends will.

Sales Promotion & Personal Selling - MetroPCS

Metro PCS has met success since 1994 but has become more popular now - not completely because of its release of the push-to-talk feature or the GPS friend locator, but because now it has been promoting itself at a new level. Metro PCS service stores have been popping up all over New York and raking in some serious business away from its competitors AT&T, Verizon, and T-Mobile to name a few. It's amazing because they don't offer the iPhone like AT&T, the Sidekick like T-Mobile, or the Blackberry like Verizon. They simply advertise their policy - No contracts, just "$40 for Unlimited Calls & Text" This appeals to cell-phone consumers' hearts. They just don't want to go through the pain of worrying about the next bill and the surprises it might bring.

Advertising & Public Relations - Campbell's

Campbell's was trying to improve their image by making their product pink - the color of Breast- Cancer awareness. This is one example of how companies try to "reach out" to their consumers. Doing this will increase sales because people will find a way to support breast cancer awareness - buying cans are "donating" to the Breast Cancer awareness fund. Many companies are utilizing this strategy by coloring their products pink - from Yogurt lids to M&Ms. People feel better when they are purchasing a product that will help their causes.

Advertising & Public Relations - Motorola / Verizon

The advertisement for the new Droid Phone By Motorola comes on as a very strong competition for the iphone and G1 smart phones. The commercial features the phone being deployed by fighter jets and falling into fields in pods- just like sci-fi movies. The phone is marketed to come off being a "robot" which symbolizes smart technology - what people look for in these new smart phones. Another mysterious commercial features a list of things that the iphone doesn't do that "Droid Does", not mentioning what droid is but only when it comes out. The phone happens to run more different apps that the iphone does and features a keyboard. Only Verizon users can
use the Droid, the same way iphone is used by AT&T, and the Sidekick and G1 is used by T-Mobile.