Monday, December 7, 2009

Marketing Channels & Supply Chain Management - Radioshack


I was looking through Radio shack's promotional when I thought to myself - Why are these prices so so high?! I saw that the electronics marketing channels are ridiculous. People get their materials like copper and iron and so forth, make the product and it must have cost them at the most 30% to make the product. Why are these retailers, these middle man companies taking advantage of this? It's because there are people who know how to make products and then there are people who know how to sell products. If you know how to do something good, then don't do it for free. That's what these companies are living by.

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