Monday, December 7, 2009

Marketing Channels & Supply Chain Management - Best Buy


Best Buy has departments within the company that manage inventory control - necessary to keeping the sales and revenues flowing. The most recent usage of inventory control was using black friday to get rid of whatever was left in the back. They put up these sales so that they can get rid of the products that nobody would buy at full price. When it comes to the high-seliing products like the PS3 or other popular electronics, there never seems to be enough of them when demand is at its highest. Best buy carefully manages what they have so that they will not get customers angry to the point where Best Buy will lose sales. They have just enough to satisfy a few and keep the others hungry for the next shipment. Black friday was an oportunity for Best Buy to get rid of unwanted inventory. A potential hazard but effective for the company.

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