Sales Promotion & Personal Selling - MetroPCS

Metro PCS has met success since 1994 but has become more popular now - not completely because of its release of the push-to-talk feature or the GPS friend locator, but because now it has been promoting itself at a new level. Metro PCS service stores have been popping up all over New York and raking in some serious business away from its competitors AT&T, Verizon, and T-Mobile to name a few. It's amazing because they don't offer the iPhone like AT&T, the Sidekick like T-Mobile, or the Blackberry like Verizon. They simply advertise their policy - No contracts, just "$40 for Unlimited Calls & Text" This appeals to cell-phone consumers' hearts. They just don't want to go through the pain of worrying about the next bill and the surprises it might bring.