Monday, November 16, 2009

Advertising & Public Relations - Motorola / Verizon


The advertisement for the new Droid Phone By Motorola comes on as a very strong competition for the iphone and G1 smart phones. The commercial features the phone being deployed by fighter jets and falling into fields in pods- just like sci-fi movies. The phone is marketed to come off being a "robot" which symbolizes smart technology - what people look for in these new smart phones. Another mysterious commercial features a list of things that the iphone doesn't do that "Droid Does", not mentioning what droid is but only when it comes out. The phone happens to run more different apps that the iphone does and features a keyboard. Only Verizon users can
use the Droid, the same way iphone is used by AT&T, and the Sidekick and G1 is used by T-Mobile.



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