Advertising & Public Relations - Campbell's

Campbell's was trying to improve their image by making their product pink - the color of Breast- Cancer awareness. This is one example of how companies try to "reach out" to their consumers. Doing this will increase sales because people will find a way to support breast cancer awareness - buying cans are "donating" to the Breast Cancer awareness fund. Many companies are utilizing this strategy by coloring their products pink - from Yogurt lids to M&Ms. People feel better when they are purchasing a product that will help their causes.