Business Marketing - AOL

AOL (America on-line) has been famous on the Internet since the Internet itself became famous. AOL is best known for AIM (America Instant-Messaging), AOL Video Chat (Similar to Skype), and it's original E-mail service. AOL sells advertising space on its sites and programs to companies like Ford, Proctor & Gamble, Purina, and recently IKEA. IKEA chose AOL because IKEA wants to target 18-24 year olds that are in or going to college. AOL is used by many young people that have e-mail accounts and use AIM on their cell phones and laptops. AOL shows video and square advertisements when their services are used and IKEA is using this to market to their target age groups. AOL is one business that sells to other businesses so that they can sell to consumers.

Persuaders: The science of selling - Chevrolet

If anyone has seen Transformers 2 this past summer, they know that if the movie was a big advertisement, it would be selling the 2010 Chevy Camaro-the one above in this picture. The movie's partnership with GM was a great success because it's nearly impossible to get this car now due to the thousands of sales made. This car has problems from quality issues to transmission defects but it just isn't stopping car lovers from buying the Camaro. I mean look at it and tell me you don't want this car in your garage... GM was clever to use their car in this movie - a movie targeted at men who most likely love cars as much as robots. This car won't transform into a robot but it did transform the way people looked at Camaros- Cars that haven't even been sold in years.

Consumer Decision Making - Rocawear

Rocawear is a clothing line started by Shawn Carter (Jay-Z) and Damon Dash. This international company sells in the UK, Japan, Canada, Europe, Korea, Middle East, and Russia. The company itself states that they sell to the "young and hip consumer". This company is well known since it's start ten years ago probably because of its owner Jay-Z. He is an opinion leader that has great influence of young people such as urban teenagers and people who listen to hip-hop. Since his name is known to these consumers, it would be easy for Rocawear to market to the urban areas. In 2007, new clothing was released that was targeted to yound men who didn't wear hip-hop attire, consisting of polo shirts, jackets and certain jean styles - along with shrinking the giant logo and the baggy clothes. Rocawear is expanding their market using name recognition and continues to be a successful company despite economic times.

Consumer Decision Making - Xinri Electric Bicycles

Xinri is an electric bicycle (E-Bike) manufacturer that is changing transportation in China. Electric bikes are pedal operated but offer an electric boost for speed. E-Bikes are in greater demand in the past few decades becasue E-Bikes can easily get around traffic and they are faster than regular bicycles. They also don't consume gas or pollute the environment. Zhang Chongshun, an auto parts factory executive created Xinri when he saw the opportunity to fill a need for commuters who were stuck in traffic in crowded Chinese cities like Shanghai and Hong Kong. Lots of people in China ae turning to Xinri's E-bikes because they are more affordable and safer compared to motorcycles, more environmentally friendly than gas-powered cars, faster and less tiring than regular bicycles, and more comfortable than the crowded mass transportation in China. Xinri saw needs in China and is prospering because they are helping fulfill those needs. Last year they produced 1.6 Million E-Bikes.