Strategic Planning for Competitive Advantage - Dell

The most basic way for executing your strategic plan is to outline your goals and the obstacles you'll have to overcome to obtain these goals. One good example of this is Dell. They cut out the middle-man by creating customized P.C.s for their customers online. They ship it directly to their customer, giving the customer exactly what they want without having to deal with salespeople, crowded technology outlets and leaving their home. Another thing that is crucial in their planning is this equation: Promise + Experience = Relationship. They get repeat customers because they did it right the first time. I wish more companies worked like this...