Social Responsibility, Ethics, and the Marketing Environment - Coca-Cola

In 2000, Coca-Cola was sued for discrimination against its employees. In this lawsuit, African-Americans were fired more than caucasians and caucasians were offered more higher positions in the company. After the lawsuits, Coca-Cola put a better management practices into effect, creating one of the world's top 10 diverse companies for employment. One example is their 26th rank in Fortune Magazine's Top 50 Companies for Minorities in 2004. I believe it is important to have the best people working for your company, but I think that there are many talented, hard-working people in all races. The focus shouldn't be on diversity, but on having an open-mind...