Saturday, September 26, 2009

Developing a Global Vision - Volkswagen (VW)

Martin Winterkorn, Chief Executive of Volkswagen Group, said "We've done a lot better than the competition in this crisis". He's talking about VW, a company that barely survived during WWII because the UK claimed "...it is quite unattractive to the average buyer..." Volkswagen is a global power that has lots of potential. Mr. Winterkorn also said "We are going to continue to step on the gas to become a leader in the automotive industry by 2018" Despite the economic mess that the World shares in today, Volkswagen has seen its global market share increase from the single-digits to 11.7% so far this year, with its sales slipping just 2.1% : while the industry as a whole has suffered a 14% drop in sales. Toyota, VW's rival sold almost 9 Million vehicles, while VW sold 6.3 Million but that's pretty good in dark times like these. There are rumors that VW plans to buy Suzuki - something that could contribute to Volkswagen's global vision of become the Auto Industry's leader.

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