Devloping a Global Vision - McDonald's

In 2003, McDonald's came up with the idea to change it's slogan from "smile" to "I'm Lovin' it". For those of you who have ever seen a McDonald's bag, you've seen that slogan in many different languages. The reason they changed that slogan was to market to everyone from around the globe. Smile could be translated into different things because it is just one word. But when people read "I'm lovin' it", it's just a way for McDonald's to get inside these people's minds to have them thinking what they're reading. The same way that McDonald's franchises change the appearance of the small restaurants to culturally attract people in the area where the restaurant is located - from looking fancy with waiters to McDonald's in snowboarding areas - McDonald's is trying to keep their customers coming. That's one reason why they spent $823 Billion in 2008 on Global advertisement. If you thought Starbuck's was a great global company, wait till you hear about McCafes...

Developing a Global Vision - Volkswagen (VW)

Martin Winterkorn, Chief Executive of Volkswagen Group, said "We've done a lot better than the competition in this crisis". He's talking about VW, a company that barely survived during WWII because the UK claimed "...it is quite unattractive to the average buyer..." Volkswagen is a global power that has lots of potential. Mr. Winterkorn also said "We are going to continue to step on the gas to become a leader in the automotive industry by 2018" Despite the economic mess that the World shares in today, Volkswagen has seen its global market share increase from the single-digits to 11.7% so far this year, with its sales slipping just 2.1% : while the industry as a whole has suffered a 14% drop in sales. Toyota, VW's rival sold almost 9 Million vehicles, while VW sold 6.3 Million but that's pretty good in dark times like these. There are rumors that VW plans to buy Suzuki - something that could contribute to Volkswagen's global vision of become the Auto Industry's leader.

Social Responsibility, Ethics, and the Marketing Environment - Toyota

Toyota, the global leading brand of cars acknowledges their responsibility to create a business that contributes to society. They are the most fuel-efficient full line manufacturer. Cars produce high amounts of CO2 into the atmosphere, the most common greenhouse gas that contributes to global warming. Toyota deals with this problem by creating many different hybrid car models that reduce the amount of CO2 into the air. In early 2008, Global sales of the Toyota Prius reached 1 million, which is estimated to reduce about 4.5 Million tons of Carbon Dioxide.Also in 2008, they released six models that are rated to better than 30 miles a gallon on highways- they are the Corolla, Matrix, Solara, Yaris, 4-cylinder Camry, and Scion xD. They prove that is possible to help save the environment and be the biggest automotive sales giant at the same time.

Social Responsibility, Ethics, and the Marketing Environment - Coca-Cola

In 2000, Coca-Cola was sued for discrimination against its employees. In this lawsuit, African-Americans were fired more than caucasians and caucasians were offered more higher positions in the company. After the lawsuits, Coca-Cola put a better management practices into effect, creating one of the world's top 10 diverse companies for employment. One example is their 26th rank in Fortune Magazine's Top 50 Companies for Minorities in 2004. I believe it is important to have the best people working for your company, but I think that there are many talented, hard-working people in all races. The focus shouldn't be on diversity, but on having an open-mind...