Social Responsibility, Ethics, and the Marketing Environment - Toyota

Toyota, the global leading brand of cars acknowledges their responsibility to create a business that contributes to society. They are the most fuel-efficient full line manufacturer. Cars produce high amounts of CO2 into the atmosphere, the most common greenhouse gas that contributes to global warming. Toyota deals with this problem by creating many different hybrid car models that reduce the amount of CO2 into the air. In early 2008, Global sales of the Toyota Prius reached 1 million, which is estimated to reduce about 4.5 Million tons of Carbon Dioxide.Also in 2008, they released six models that are rated to better than 30 miles a gallon on highways- they are the Corolla, Matrix, Solara, Yaris, 4-cylinder Camry, and Scion xD. They prove that is possible to help save the environment and be the biggest automotive sales giant at the same time.