Developing and Managing Products - Sirius XM Radio

Sirius and XM Radio were the two most popular (If not the only) satellite radio companies known to the average consumer. They joined together in a merger that has strengthened

their dominance over other satelite radio services such as Muzak. Some form of Satelite radio is now available for most types of cars which was limited before the merger. Satelite radio went from a concept to a major way of getting radio service as satellite radio is broadcast over a wider geographical range than regular radio signals. Sirius XM is available by TV, iphone app, car serice, and many others.

Developing and Managing Products - Amazon.com

On November19, 2007, Amazon released the Amazon Kindle. This electronic software/hardware digitally displays e-books and other media. Since then it has met lots of success, from its international sales to being implemented into the iphone on the form of an application. Sony came out with the Sony Reader as competition to the Kindle but with little success. The picture above features the comparison between the Sony Reader (Left) and the Amazon Kindle (Right). The amazon Kindle has generated a lot of popularity over two years and looks promising for the years to come.

Sales Promotion & Personal Selling - Ben & Jerry's

Free Cone Day can be seen as an effort toward Social Responsibility but I see it as nothing else other than a sales technique. Ben & Jerry's is the most successful ice cream company. My opinion is that they are using this free cone day to get more potential customers to try their products and eventually come back due to their good experience. Free cone day is usually scheduled to coincide with earth day and with other days to give to charities, but if giving away free ice cream isn't enough to get more people in their store - the pressure of customers' friends will.

Sales Promotion & Personal Selling - MetroPCS

Metro PCS has met success since 1994 but has become more popular now - not completely because of its release of the push-to-talk feature or the GPS friend locator, but because now it has been promoting itself at a new level. Metro PCS service stores have been popping up all over New York and raking in some serious business away from its competitors AT&T, Verizon, and T-Mobile to name a few. It's amazing because they don't offer the iPhone like AT&T, the Sidekick like T-Mobile, or the Blackberry like Verizon. They simply advertise their policy - No contracts, just "$40 for Unlimited Calls & Text" This appeals to cell-phone consumers' hearts. They just don't want to go through the pain of worrying about the next bill and the surprises it might bring.