Monday, November 9, 2009

Pricing Strategy - NYC Paintball


On Saturday November 7th, My friends and I visited NYC Paintball in Long Island City (Queens) for my birthday party. We wound up spending a fortune there and it came to my attention that this place makes lots of money. This is most likely because there is no other Paintball facility in the New York City area. We probably spent about $70 each person for 4 hours of play, 1000 paintballs, mask, body armor, gun, and pod magazines. I Had a great tme either way and I'm sure that their business did as well. Just in our group they made about $600. Not including many of the other people who frequentely visit on a regular basis.

Pricing concepts - Activision


For anyone who knows anything about video games, they know that keeping up with the latest concoles and games can burn a hole in their wallet. Activision is releasing their long-awaited Call of Duty: Modern Warfare 2. The regular pricing for XBOX 360 should be around $59.99 but anyone who's been waiting for this game for as long as I have would be paying $125.00 (Not including $25 for the Deposit) for prestige edition - The gaming package that includes Night-Vision goggles, an online token to download the original COD, and other exclusive extras. Activision also has a number of other packages available with the release of this game and continues to harvest money from gamers.

Monday, November 2, 2009

Retailing - Trader Joe's


I talked to an employee at Trader Joe's who mentioned that Trader Joe's is a very succesful company. One way they stay in business is by selling private label products - they account for about 80% of their total products. Their niche is selling organic, healthy and dieting foods (non-gluten) as well as foreign foods like swiss chocolate, etc. Trader Joe's employees work to create an environment where people feel like they are exploring different cultures by trying different foods. Their early competitor was 7-Eleven - Trader Joe's has been around snce the 1960's and has more than 280 stores in 23 states.

Retailing - Subway

In the middle of a recession, Subway has managed to pass the 30,000 mark in their number of restaurants. Subway is one of the most successful franchises because many people eat there. They serve sandwiches quickly and are known for the healthier choices offered compared to other fast food restaurants. It recently entered the Franchise 500 and continues to meet success almost every time a store is opened. There have been many steps to get to this position, but subway looks like it could be around for a long time.