Marketing Channels & Supply Chain Management - Radioshack

I was looking through Radio shack's promotional when I thought to myself - Why are these prices so so high?! I saw that the electronics marketing channels are ridiculous. People get their materials like copper and iron and so forth, make the product and it must have cost them at the most 30% to make the product. Why are these retailers, these middle man companies taking advantage of this? It's because there are people who know how to make products and then there are people who know how to sell products. If you know how to do something good, then don't do it for free. That's what these companies are living by.

Marketing Channels & Supply Chain Management - Best Buy

Best Buy has departments within the company that manage inventory control - necessary to keeping the sales and revenues flowing. The most recent usage of inventory control was using black friday to get rid of whatever was left in the back. They put up these sales so that they can get rid of the products that nobody would buy at full price. When it comes to the high-seliing products like the PS3 or other popular electronics, there never seems to be enough of them when demand is at its highest. Best buy carefully manages what they have so that they will not get customers angry to the point where Best Buy will lose sales. They have just enough to satisfy a few and keep the others hungry for the next shipment. Black friday was an oportunity for Best Buy to get rid of unwanted inventory. A potential hazard but effective for the company.

Developing and Managing Products - Sirius XM Radio

Sirius and XM Radio were the two most popular (If not the only) satellite radio companies known to the average consumer. They joined together in a merger that has strengthened

their dominance over other satelite radio services such as Muzak. Some form of Satelite radio is now available for most types of cars which was limited before the merger. Satelite radio went from a concept to a major way of getting radio service as satellite radio is broadcast over a wider geographical range than regular radio signals. Sirius XM is available by TV, iphone app, car serice, and many others.

Developing and Managing Products - Amazon.com

On November19, 2007, Amazon released the Amazon Kindle. This electronic software/hardware digitally displays e-books and other media. Since then it has met lots of success, from its international sales to being implemented into the iphone on the form of an application. Sony came out with the Sony Reader as competition to the Kindle but with little success. The picture above features the comparison between the Sony Reader (Left) and the Amazon Kindle (Right). The amazon Kindle has generated a lot of popularity over two years and looks promising for the years to come.