Strategic planning for Competitive Advantage - Coca-Cola

Coca-Cola is one of the best companies, if not the best, worldwide. This company caters to it's customers in every aspect. They have changed the look of their bottles many times to attract customers. They have a variety of different types of drinks. For those who do not want to sacrifice taste for health, they've developed Coke Zero, which i gotta say isn't bad at all. This company knows that personal branding in not a self-promotional campaign, but about getting the customers to recognize that a specific company is fulfilling your needs.